A mid-size brick-and-mortar superstore chain was aggressively investing in its retail e-commerce offering. It was able to attract a large number of customers to its website. However, corresponding visitors to dollar sales was lower than competition and declining.
Our Web and Digital Analytics consultants possessed actionable insights from day one to address this problem. We correctly identified several issues which could impact buying decisions – UI issues, complex funneling mechanism and lack of real-time recommender system. We proposed short-term and long-term roadmaps which tackled these issues and successfully implemented them with our digital analytics expertise.
The implementation of several creative ideas combined with proven industry practices delivered quick returns by improving the shopping experience for existing customers. In addition, it provided long term benefits of increasingly converting a variety of web traffic into sales.
A mid-size brick-and-mortar superstore chain was aggressively investing in its retail e-commerce offering. It was able to attract a large number of customers to its website. However, corresponding visitors to dollar sales was lower than competition and declining.
Our Web and Digital Analytics consultants possessed actionable insights from day one to address this problem. We correctly identified several issues which could impact buying decisions – UI issues, complex funneling mechanism and lack of real-time recommender system. We proposed short-term and long-term roadmaps which tackled these issues and successfully implemented them with our digital analytics expertise.
The implementation of several creative ideas combined with proven industry practices delivered quick returns by improving the shopping experience for existing customers. In addition, it provided long term benefits of increasingly converting a variety of web traffic into sales.
Headquartered in New Jersey, Rang Technologies has dedicated over a decade delivering innovative solutions and best talent to help businesses get the most out of the latest technologies in their digital transformation journey. Rang Technologies has grown to become a global leader in Analytics, Data Science, Artificial Intelligence, Machine Learning, Salesforce CRM, Cloud, DevOps, Internet of Things (IoT), Cybersecurity, IT Consulting and Staffing, and Corporate Training. Our clients, which include Fortune 500 to Start-up companies, come from a wide array of industries, including pharmaceuticals, healthcare, retail, technology, BFSI, media, automobile, manufacturing, and several others. Our clients know they can rely on Rang Technologies to deliver customized and comprehensive digital solutions and talent to complement their business and technical objectives.
