A fast-growing bakery restaurant was planning to digitize and customize its promotional campaigns via multiple channels. It needed consulants who deeply understood marketing analytics in order to come up with real-time reactionary models to attract customers.
Our Marketing Data Scientists helped the client develop an end-to-end solution which was able to automatically identify key triggers such as local events, holidays and weather fluctuations. Additionally, it was able to rank customers based on their propensity to react to these triggers. Based upon these model outputs, the system was designed to cross-sell and upsell appropriate offers which were customized for each individual generating higher marginal value.
Through the usage of marketing mix models created by our experts, the restaurant was able to capture a higher than expected market share for key events with the end result being a significant revenue boost over 50+ days of a given year.
A fast-growing bakery restaurant was planning to digitize and customize its promotional campaigns via multiple channels. It needed consulants who deeply understood marketing analytics in order to come up with real-time reactionary models to attract customers.
Our Marketing Data Scientists helped the client develop an end-to-end solution which was able to automatically identify key triggers such as local events, holidays and weather fluctuations. Additionally, it was able to rank customers based on their propensity to react to these triggers. Based upon these model outputs, the system was designed to cross-sell and upsell appropriate offers which were customized for each individual generating higher marginal value.
Through the usage of marketing mix models created by our experts, the restaurant was able to capture a higher than expected market share for key events with the end result being a significant revenue boost over 50+ days of a given year.
Headquartered in New Jersey, Rang Technologies has dedicated over a decade delivering innovative solutions and best talent to help businesses get the most out of the latest technologies in their digital transformation journey. Rang Technologies has grown to become a global leader in Analytics, Data Science, Artificial Intelligence, Machine Learning, Salesforce CRM, Cloud, DevOps, Internet of Things (IoT), Cybersecurity, IT Consulting and Staffing, and Corporate Training. Our clients, which include Fortune 500 to Start-up companies, come from a wide array of industries, including pharmaceuticals, healthcare, retail, technology, BFSI, media, automobile, manufacturing, and several others. Our clients know they can rely on Rang Technologies to deliver customized and comprehensive digital solutions and talent to complement their business and technical objectives.
