Advertisement spending for a travel company had to be optimized by a media company. The ad-spend was spread across three media, namely TV, Radio, and Catalog. The historic GRP and Ad-spend data was made available by a third-party vendor
Our consultants used a variation of the Adstock model in order to predict the decay of customer interest after the issuance of advertisement campaigns. The advertisement spend was optimized by issuing advertisements only at those points in time where the decline in customer interest were imminent
The effectiveness of the advertisements was improved, and the ad spend was reduced by five percent. It was found that increasing the frequency of TV advertisements helped significantly increase net booking value
Advertisement spending for a travel company had to be optimized by a media company. The ad-spend was spread across three media, namely TV, Radio, and Catalog. The historic GRP and Ad-spend data was made available by a third-party vendor
Our consultants used a variation of the Adstock model in order to predict the decay of customer interest after the issuance of advertisement campaigns. The advertisement spend was optimized by issuing advertisements only at those points in time where the decline in customer interest were imminent
The effectiveness of the advertisements was improved, and the ad spend was reduced by five percent. It was found that increasing the frequency of TV advertisements helped significantly increase net booking value
Headquartered in New Jersey, Rang Technologies has dedicated over a decade delivering innovative solutions and best talent to help businesses get the most out of the latest technologies in their digital transformation journey. Rang Technologies has grown to become a global leader in Analytics, Data Science, Artificial Intelligence, Machine Learning, Salesforce CRM, Cloud, DevOps, Internet of Things (IoT), Cybersecurity, IT Consulting and Staffing, and Corporate Training. Our clients, which include Fortune 500 to Start-up companies, come from a wide array of industries, including pharmaceuticals, healthcare, retail, technology, BFSI, media, automobile, manufacturing, and several others. Our clients know they can rely on Rang Technologies to deliver customized and comprehensive digital solutions and talent to complement their business and technical objectives.
